B2B Tip #34 – Selling the Easy Way
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‘Selling’ really boils down to just a very few things:
1. The right message
2. The right audience
3. The right timing
Sounds simple? Well, it is and it isn’t.
As far as I know, Dan Kennedy coined the term “Message to market match.”
That encompasses numbers 1 through 3 above.
Remember that people more often buy what they want instead of what they need. So one main challenge you have is establishing ‘the want.’
Another challenge (for me especially ) is that many people buy something on emotion – but keep it based on logic. I have a really hard time getting all emotional about selling. To me, it’s purely a logical decision.
I need (want) it or I don’t.
I’ll buy it or I won’t.
Pretty simple for me, but the pundits would say I’m an anomaly.
I already knew that …
© Chip Tarver
The B2B Relationship Pro
http://www.FirstContactSecrets.com/blog (new)
http://www.free-targeted-traffic.com/ (new)
http://www.smoky-mountain-gateway.com/ (brand new)
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